While many of us cheered when publications like Zoo Magazine were ripped off the shelves, not everybody felt the same way.
The downturn of the lad mag industry has actually pushed the glamour models – the scantily clad women who populated the centrefold – to change things up a bit.
Enter: Snapchat, Twitter and Amazon.
To cushion their income from the loss of lucrative nude photo shoots, glamour models are now coaxing their admirers into buying them luxurious Christmas gifts in exchange for sexy selfies and, sometimes, nothing at all.
“I think it turns men on. There’s a fetish called financial domination and this is like a passive version of that,” an anonymous glamour model in her 20s told The Independent.
“Anyone expecting anything more than a heartfelt ‘thank you’ will be disappointed. I’m genuinely grateful for what I receive, but it isn’t a payment for any service. I won’t sleep with you because you sent me something from Amazon, put it that way.”