
Dear Hon Greg Hunt, Minister for Health,
I am writing in response to news your department has paid Instagram ‘influencers’ more than $600,000 for posts in promotion of the Girls Make Your Move campaign. Given you have ordered an immediate review of your ministry’s activities, you are aware of the hypocrisy of investing in exactly the kind of messaging that’s contributing to the damaging pressure young girls face today. The same messages that you identified as barriers to entry for young women getting active. The disconnect between a professional model posing in lingerie in one post and then promoting the #GirlsMakeYourMove campaign in another is blatant to us all. Yes you’ve axed the marketing company that ran the campaign but I would like to know what you are going to do now?