By KATE HUNTER
I know a lot of women and I know them quite well. I have two sisters. Most of my friends are women. I went to an all-girls school. I work with mostly women. I have two daughters. I am a woman. Lots of oestrogen in my world. Although there’s less of it than there was ten years ago. I know this. My friends know it. We’ve always known it. So why these ads?
The ‘Get Britain Fertile’ campaign by makers of pregnancy and ovulation tests has been causing a lot of discussion – the loudest cry being one of ‘age shaming’ women. Many commenters feel the ad will make women feel anxious about getting older, making the very idea of delaying having children ridiculous; somehow repulsive.
The aim of the campaign was to ‘start a conversation’ about fertility, and how it declines markedly after age 25. Too many women, it’s believed, are relying on science to step up when nature starts slacking off.
What I want to know is: who are these women?
I don’t know any of them.
No only are women aware of their declining fertility, more and more are putting down hard cash as insurance for their future baby-making, freezing their eggs for a time when they feel ready to be a parent – often that means being in a functional relationship. 29 year old Sydney woman Sophie Ashton told smh.com.au she’s happy to pay the $8,000 to $12,000 it costs to collect and store her eggs: