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Maybe it's just my Instagram algorithm, but the online parenting space is full of videos and posts pushing advice about how to be a 'gentle', 'conscious', and 'aware' parent.
Thousands of videos provide scripts to use in response to common parenting dilemmas, and alternatives to frequently heard parenting phrases.
Many of these ideas feel inspiring and helpful. Many of them are also directly contradicting each other.
From "never pressure a child to eat" to "support your child to finish their meal".
From "hold your baby to sleep" to "gently sleep train to create independence".
Even "light a candle at every meal" to "never light candles in your home EVER".
Watch: Parenting icks. Post continues after video.
Parents are swimming in a swamp of steaming, frustrating, bite-sized pieces of advice, all from beautifully gentle, picture-perfect parenting influencers who claim to help you achieve the elusive 'gentleness', the flawless 'awareness', the tranquil 'consciousness' that all trend-savvy parents must obtain.
Who are these people whose advice gets onto my feed and burrows into my brain? Paediatricians, psychologists, parenting experts, parents, random people who overheard something at a park, grandparents, child-free millennials annoyed at their friends, young zoomers with opinions about screen time… absolutely anyone can weigh in, presenting their opinions and advice as undeniable facts.