This week thousands of people, many of them millennials, travelled to the Bahamian private island of Fyre Cay to attend the luxurious Fyre Festival.
The festival, which was co-organised by rapper Ja Rule and promoted by the likes of Bella Hadid and Emily Ratajkowski, was advertised as a two-weekend event packed with music, culture and food. Promoters even said there was more than $1 million in real treasure and jewels hidden on the island.
None of the models involved in promoting #FyreFestival (Bella Hadid, Kendall Jenner) actually attended the debacle: https://t.co/4SyxqHoKyK pic.twitter.com/hrBZR319xb
— W magazine (@wmag) April 28, 2017
According to the BBC, festival-goers paid up to $12 000 to attend the event, but once they arrived on the island, the reality was far from the extravagant, celebrity-packed experience they were expecting.