Found: the haircut we'll all be asking for in 2017.

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The lob (long bob) has had the monopoly on their haircut industry for a while now. It’s reigned supreme across the heads of celebrities like Khloe Kardashian, Jenna Dewan-Tatum and Chrissy Teigen.

But according to hairstylist to famous types, Jen Atkins, the lob is about to be usurped. RIP lob, it’s been fun.

There’s a new haircut on the horizon. One that you’re going to notice in every second photo on your Instagram feed.

“I’ve been telling everybody to get out of your lob… we can’t live in it forever” Atkin told E! News. (Post continues after gallery.)

The replacement ‘do?

“Cut a good fringe and start wearing your hair kind of messy and just blow-dry the fringe. Ask your hairstylist what suits your face shape, but I think a good heavy bang is so cool. It just kind of takes your mind off of the lob that’s growing out.”

The Hair Whisperer has spoken.

Listen: did you know some people are paying $800 to get their hair done? Post continues below.

Atkins is referring to something like Anna Bamford’s grown-out fringe:

@aacta awards. Hair by @stuartbanehair @valonzhaircutters ???? by @sophpagett  Thank you!! ❤️ #aacta

A photo posted by Anna Bamford (@annabamford) on Dec 8, 2015 at 9:47pm PST

Or Taylor Swift’s version:

A photo posted by Taylor Swift (@taylorswift) on Aug 3, 2016 at 10:55am PDT

And Jennifer Lopez’s grown-out fringe:

A photo posted by Jennifer Lopez (@jlo) on Jul 28, 2016 at 3:10pm PDT

This:

Japan

A photo posted by Selena Gomez (@selenagomez) on Aug 1, 2016 at 9:00am PDT

And also this:

Hello❤️

A photo posted by Emma Stone (@emmastone.official) on Jul 28, 2016 at 9:41am PDT

Of course, this too:

A photo posted by Felicity Jones (@felicityjonesig) on May 23, 2016 at 8:03pm PDT

George Giavis, owner of George Giavis Salon and leading hairstylist, agrees that we’re going to be seeing a helluva lot more fringes around in the not too distant future.

“The lob was undoubtedly last season’s hairstyle. I do, however, see it a bit like the little black dress of hairstyles and caution women not to abandon it too quickly as it’s very versatile,” he explains.

Watch: The styling trick every woman with a fringe needs to know. Post continues after video.

“For those women who pride themselves on being fashion forward, I agree with Jen Atkins, its time to move on. Bangs can hide a multitude of forehead sins and can make a dramatic change to your look, framing your face and giving you hair a thicker, textured look.”

If you’re up for a change and want to try 2017’s cut before the year has even ticked over, be warned: it’s a fair bit of maintenance.

“Bangs are a commitment. You will need to get regular trims. Some hairdressers offer complimentary fringe trims and you will need to get your bangs trimmed every six to eight weeks,” he says. (Post continues after gallery.)

“It’s important to go with the texture of your hair when your hairdresser cuts bangs. Be careful not to have them cut too short if you have wavy or textured hair. Dry shampoo will become your best friend if your bangs become limp and oily. If you are cutting bangs for the first time, find an experienced hairdresser as the face shape and hair texture need to be taken into account.”

Keen?

Featured image: KhloeKardashian/Instagram.