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Have you ever found yourself spotting similarities between your group of friends and a classic sitcom cast? Everyone has their role, their quirks, a signature style, and interests.
It's that moment you unequivocally realise that your bestie is definitely a Phoebe from Friends, and you're a self-appointed Monica.
These identities create an enjoyable group dynamic, but when it comes to gift-giving, it can make things tricky. Do you get the "adventurous one" another water bottle? Does the "mother of the group" really need more scented candles? (Spoiler: no.)
To crack the code this gifting season, I went straight to the source.
I conducted interviews with women who proudly identify as each of these friend-group archetypes — the mother, the organiser, the baby, the wellness guru, the chic bestie, and the adventurous one — to get to the bottom of what they actually want when it's their turn to unwrap a present.
The results? Equal parts surprising, on-trend, and incredibly useful.
So before you panic-buy another mug, here's the lowdown on what your friends, according to their personalities, are secretly hoping to receive this Christmas.
Watch: Buying for a work friend? The BIZ podcast reveals some interesting numbers on how much different co-workers put in for gifts... Post continues below.


































































