
ICYMI, fashion has officially lost the plot again because football boots are now an intentional thing people are wearing on actual purpose. Not on the pitch, but on the pavement.
Yes, you read that right. Football boots. With studs. On concrete.
When I first spotted this bizarre trend popping up in my algorithm, I did a double-take. Surely this was some kind of sporting joke? But no, the cool kids on TikTok and Instagram have declared that wearing soccer cleats as everyday streetwear is the next big thing, dubbing it #BootsOnlySummer.
Watch my weekly wrap of wearing the boots to work for a week. Post continues below.
Half the grip, double the confusion.
The trend builds on the broader soccer-inspired fashion movement that's been growing over recent years, evolving from wearing vintage football shirts and soccer-inspired sneakers to literally wearing full football boots with studs intact on the street.
Fashion designers and brands have embraced football aesthetics, with collaborations and reinterpretations of classic boots by designers like Martine Rose and luxury brands like Balenciaga pushing football boots into the realm of urban sculpture.
But what happened with #bootsonlysummer was different. It was Gen Z driving change from the bottom up, not brands dictating down.