When Fergie dropped the film clip for her latest single ‘M.I.L.F.$’ on July 1, it was quickly heralded by several publications as the moment many women have been waiting for.
The video, which features a star-studded line-up of mums, including Kim Kardashian, Chrissy Teigen, Gemma Ward, Ciara and Alessandra Ambrosio, is set in a Stepford-Wives-esque suburb called MILFville.
But, you guys, don’t be so quick to judge.
Here, MILF stands for Mums I’d Like to Follow, which automatically erases any other implicit meanings that might come with the acronym. Apparently.
Other than the cast, and the excessive presence of milk, the video is overwhelmingly similar to most other clips we’d see from Fergie and similar artists.
There’s a lot of gyrating. There’s not a lot of clothes. Women are sexual objects. Men ogle at them.
You know, the usual.
But Fergie says, “Changing the acronym to Moms I’d Like To Follow is about empowering women who do it all.”
“They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course :).”