
We did not have 'undies' on our fashion bingo card for 2025.
But the signs were there.
Way back in May 2022, Julia Fox wore a bra and undies to the grocery store in LA. She teamed her look with a denim blazer and a bag she seemed to have fashioned from an old pair of jeans.
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It was pretty typical of Fox, who has made a name for herself with unconventional outfits that toe the line of good taste. Wearing underwear as outerwear just felt like part of her schtick.
Maybe we were ignorant. Maybe we were all in denial.
'This won't really… catch on, will it?' we thought.
But then Kylie Jenner took the bait. At Paris Fashion Week in October 2022, the beauty mogul attended the Loewe show in a pair of y-front briefs with a tank top and overcoat from the buzzy French brand.
She posted a carousel of the outfit on Instagram with the caption, 'No pants, no problem.'
The look was well-received. It was the beginning of Jenner's high fashion rebrand, and she kicked things off with… underpants. No problem!