If there’s one beauty trend 2014 will be remembered for, it’s eyebrows.
The proof is in the stats: eyebrow makeup was the fastest-growing beauty category in the 12 months ending in March, with premium brands like MAC, Benefit and Clinique leading the way.
It’s not hard to see where this sudden boom in brows came from. Thanks in no small part to the likes of supermodel Cara ‘Eyebrows’ Delevigne and actresses Lily Collins and Keira Knightley, women around the world are on a mission to fatten up their brows with gels, pencils, powders… along with tattoos, transplants, extensions and, as we’ve just learned, wigs.
Yep – you can buy wigs for your eyebrows, and the phenomenon has apparently kicked off right here in Australia. Go us! As the New York Times reports:
Another development, emerging from Australia, is Final Touch Brows, which offers “eyebrow wigs” for special occasions, akin to a merkin applied to the face. No one ever said getting lush brows was easy — or even glamorous.
Now, when you hear the term ‘eyebrow wig’ – or ‘eyebrow merkin’ – you’re probably picturing a pair of Groucho Marx glasses or our old mate Bert:
Don't worry, our imaginations went there too. But as we've discovered, the reality is incredibly subtle, effective, and not at all cartoonish.