Kate Luckins won the Opinion category in the Mamamia Women’s Network and HarperCollins Publishers inaugural Writers’ Competition. Chosen from more than 800 entrants, here is her first submitted story.
By Kate Luckins
A cursory look at one’s Instragram or Facebook feed is comparable to being hit by a lightning bolt of extreme commitment. Every blogger has chosen a battle to rule whether it be mainstream like #fitspo (requiring mandatory chiselled abs and bikini-clad yoga montages) or more obscure like the #crazycatlady trend that has just shy of two million kooky participants.
The desire to claim a hashtag has replaced the humble high five.
To create a social media sensation, the formula is the same. Take something good like the consumption of food or exercise, upscale, then intensify it fifty-billion-fold and add a generous dollop of cyber boasting. It’s simply exhausting just taking it all in. Instead of becoming a disciple of #fitspo, I’ve been harbouring a growing appreciation for moderation.
It’s on the quiet because moderation ain’t sexy. It ain’t fashionable. And disappointingly, it doesn’t have a hash tag. Oh no wait, it does. 130K+ people have used #moderation but upon closer inspection, most of them use it ironically next to a pile of delicious greedy food. That’s not the point.
Moderation isn’t a part of our modern lexicon because extremism is so much more exciting to read and talk about. You don’t reduce sugar, you quit it. No one boasts about going for a 3km jog but a marathon is the perfect Facebook fodder. Even a half marathon will get you a few likes from those of us to struggle to move our limbs further than 3km.
Kim Kardashian famously set out to “break the internet”. She wouldn’t be satisfied with putting a small dent in its side. You get my point.