

Retinol is often referred to as the gold standard in skincare. Honestly, a stellar ingredient if you’re looking to resurface and refresh your skin.
It's gained a reputation as being a tad difficult to introduce to your skincare routine though, with dryness, irritation and flaking generally accepted as a rite of passage before you get to the benefits.
Enter esmi Skin Mineral’s Encapsulated Retinol Serums: the new gentle, skin-loving retinol to suit all skin types.
So how is encapsulated retinol actually different from regular retinol?
Encapsulated retinol gives you the same amazing benefits as regular retinol, but is delivered in a more effective way. Retinol works at a cellular level, increasing skin cell turnover, and boosting collagen and elastin production.
By enclosing it in tiny capsules, it allows the retinol to penetrate deeper, targeting the skin cells where it can be of most benefit. It’s this deeper activation that minimises the dryness and irritation that first-time retinol users often experience.
It also makes the active ingredient more stable, meaning it’s more effective because it doesn’t get exposed to the air and UV that can break it down.
Short-term, you might see reduced skin texture and roughness, maybe even a reduction of active or pending breakouts. Long-term, there’s plenty of evidence from studies to show retinol’s impact on reducing signs of ageing whilst giving you fresher, plumper looking skin.
The good stuff doesn’t stop there, as esmi have also loaded their new serums with gorgeous antioxidants like carrot seed oil, tomato extract and sunflower oil. These all work together, promising to seriously deliver on revitalising your skin, whilst *actually* helping to strengthen the skin barrier and prevent against environmental damage.