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Image: Elle Macpherson with her Super Elixir (supplied)
These days, ‘It’ models seem to have a very speedy turnaround. A model will appear everywhere for a couple of years, until suddenly there’s a new cool girl on the block, and the cycle starts over.
Elle Macpherson, however, has maintained her ‘iconic model’ status for more than three decades now. The Aussie many know as ‘The Body’ first rose to prominence in the ’80s, and she remains as busy and as visible as ever. Judging roles on Next Top Model and Fashion Star, and a string of successful business pursuits have certainly helped.
The mum of two's newest venture is a dietary supplement range called Super Elixir, sold through her website Welleco.
"I want to build a wellness brand that is like Net-a-Porter Wellness, where you can go on the site and find products that are good for you, good for the environment and cut out the noise of this very busy space," the 51-year-old says.
During her recent visit to Sydney, Macpherson met exclusively with The Glow. Naturally, we had many, many questions...
If you were 17 years old right now, would you still choose to be a model?
"I think the modelling industry’s changed enormously, because the distance between the iconic models and the public was huge back in the '80s and '90s. The distance today between very successful models and the public is very small. Actually the measure of your success today is by how close you are to your consumer and the measure of your success before was how far away you were from your consumer. So I think it’s just different times. Nothing concerns me. "