SHARE: The new Dove ad proves that being beautiful is just a state of mind.

Dove – the creators of many a beautiful viral video about women’s body image and body confidence – have another question for you.

What if body confidence was this easy?

Dove worked with esteemed psychologist Dr. Ann Kearney-Cooke to develop an experiment, where women would wear a new patch to help make them feel more beautiful. A tiny patch with different chemicals, to change your body chemistry. There are patches to quit smoking; and this patch was designed to be the antidote to negative body image.

This is how it played out.

The overall message?

Ultimately beauty is a state of mind.

Do you agree?

Next Tuesday at 12pm, Mamamia will be joined by Dr. Ann Kearney-Cooke and one of the women from the video. Leave any questions you might have for them in the comments section below, and they’ll be back on Tuesday to answer them.

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