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The holidays are a time of abundance. Plenty of food, family, friends, festive films, and, as it turns out… phones.
I, for one, am no stranger to 'doom-scrolling'. That is, the act of continuously consuming online content, even when it causes feelings of anxiety, stress, or helplessness. And that pesky little habit seems to pop up even more during the holiday period.
You know exactly what I mean. You're scrolling, and scrolling, and then the minutes turn into an hour, an hour turns into half the day. Endless time off inevitably leads to endless scrolling into an abyss of brain rot. It's a great time.
But it seems I am anything but alone in this self-destructive behaviour (yay?) because, according to Oxford University Press, 'brain rot' is the word of the year, above words like 'demure' and 'romantasy'.
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In online culture, 'brain rot' refers to the mental fatigue or decline that comes from the over-consumption of mind-numbing, repetitive, or trivial content. And as someone who is chronically online, I can say the effects of long-term doom-scrolling are very real.
While it may seem fun at the time, at the end of the day (literally)… it is not. Brain rot can have negative effects on your focus, productivity, and overall well-being. You might feel drained, disconnected, or even more anxious after spending hours scrolling through content that doesn't offer — let's be honest — much value at all.