Iconic teen magazine Dolly has closed today after 46 years of talking to Australia’s teenage girls.
From next month, the magazine’s print version will cease and it will move to a digital-only format. The news comes just seven months after the title’s publisher Bauer reduced its print edition to a bimonthly run.
“Dolly readers predominantly engage with the brand on digital and social platforms and they do so with greater frequency than is possible with a bi-monthly magazine – this means it’s no longer feasible to continue publishing the magazine on a regular basis,” CEO of Bauer Nick Chan said.