If you’re a woman who exists on planet Earth, chances are you’ve stumbled across the term “preventative Botox” before.
And if you’re one of the three million people who follow YouTuber Shannon Harris (@Shaaanxo), you’ve likely heard all about its supposed benefits for women in their twenties, too.
“I’m here to help you guys and educate you guys,” the 24-year-old social media celebrity told fans in a video diary titled “Botox Q&A” in April last year.
“… Long term if I keep up Botox, twice a year let’s say, my [facial] muscles aren’t going to be overworked and I’m not going to crease my skin.”
The millennial has regularly blogged her trips to a comestic surgery ever since.
Beyond Shannon’s social media channels, a belief that getting Botox young will prevent wrinkles down the track is rampant. A YouTube search of the term presents 10,300 gushy videos about the wonders of preventative Botox, proselytising the concept that “starting Botox before your skin shows signs of ageing” is of critical importance.
While there’s absolutely no problem with doing what you want to your own skin, it is your own skin after all, we couldn’t help but wonder: Is the premise of preventative Botox true, or total bollocks?
It’s pretty hard to find facts when almost every “expert” practitioner has a vested interest in spruiking the product that pays their bills. After all, the sound of them hooking in a twenty-something to their pricey product for life sounds a bit like ‘ca-ching’.