Bikinis inspired by Disney princesses have landed, and they're utterly enchanting.

The universal horror felt by women shopping for swimwear is a tale as old as time.

Fortunately, an American swimwear company has created a line of Disney princess-inspired togs, which are so magical it means no more worries for the rest of your beach-going days.

The new range from Enchanted Bikinis means you can channel your inner Snow White, Ariel, Jasmine, Pocahontas or Belle while you’re trying desperately to escape the swarm of seagulls fighting for your chippies.

Not Thursday and neither Monday, but here is a throwback to this beautiful mermaid wearing our Seashell bikini. I shipped most of the orders, the ones that are left, we’re still waiting on some items but it should be done soon!

A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀✨ꂅnchanted ℬikinis✨ (@enchanted_bikinis) on Nov 29, 2016 at 1:00pm PST

“Our mission is to let the princess in you glow and enchant everyone and everything around, when you wear your Enchanted bikini. We believe that every woman can feel this way without putting on a costume,” the company explain on their website.

The current collection only offers the two-piece suits in five styles but the designers promise to expand in future.

There’s also a range of accessories, including a mermaid skirt, seashell purse and seashell mirror smartphone cover – so the modern princess can Snapchat her seaside adventures, obvs.

Princesses take selfies too! #Repost @dappergeeknews with @repostapp ・・・ Yeah, but which Snapchat filter did they use? ____ ???? | Dapper Geek News Photographer Oliver Ayala Cosplayers Snow White | @maidofmight Ariel | @ashlynnedae Jasmine | @milynnsarley Belle | @elizabethrage Pocahontas |@hendoart Rapunzel |@reagankathryn Camera | Sony A7RII Lens | Zeiss Distagon 35mm f/1.4 Software | Adobe Lightroom _____ #dappergeeknews #cosplaygirl #cosplay #cosplayer #cosplaying #girlsofcosplay #girlswhocosplay #bikini #dragoncon #dragoncon2016 #sacanime #sacanime2016 #disney #nycc2016 #newyorkcomiccon #lamolecomiccon #ariel #snowwhite #pocahontas #rapunzel #jasmine #disneyprincess #disneyland #disneybound #disneyprincess #aladdin #thelittlemermaid #beautyandthebeast

A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀✨ꂅnchanted ℬikinis✨ (@enchanted_bikinis) on Oct 23, 2016 at 2:17pm PDT

Here’s hoping these magical bathers come in all colours of the wind and are suitable for princesses of all shapes and sizes.

There’s a whole new world of possibilities to explore.

We talk swimwear shopping about her experience on the Mamamia OutLoud: