The perils of a life devoid of all inconvenience have been whispering at us for a while now. But in the past 12 months, fuelled by the stratospheric rise of tech and AI, they've started to scream.
Back in 2021, Michael Easter's book The Comfort Crisis spoke of the need to incorporate intentional discomfort into our everyday lives in the face of the technology and convenience that is fast erasing it.
"Most people today rarely step outside their comfort zones," writes Easter.
Watch the hosts of Mamamia Out Loud on whether tradwives are coming for our friendships. Post continues below.
"We are living progressively sheltered, sterile, temperature-controlled, overfed, under-challenged, safety-netted lives."
And that was before generative AI exploded onto the scene.
Fast-forward to 2026, and the erasure of any sort of friction or discomfort has been turbocharged to the point of not even having to think of an email reply — one is already pre-drafted for you.
The way this reality chafes against our understanding of what it means to be human has continued to take hold in online narratives.
Jedidiah Jenkins, author of To Shake The Sleeping Self, published an extract from his Substack earlier last year that quickly went viral.























