
Navigating the Korean beauty world is overwhelming, to say the least.
Jump on TikTok and you'll find countless influencers claiming one moisturiser is "game-changing," another insisting a serum is "revolutionary" and someone else convincing you to buy a "sell-out" toner. And even with your cupboard full of unused skincare products, you still find yourself adding to cart.
I say this because I can relate — I've fallen into the trap of purchasing every "viral" product someone online influenced me to buy, all in an attempt to achieve flawless, glowy skin. Honestly, it's a dangerous cycle.
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But what I've learnt is that there's no better way to separate what's truly trending from what's just 'internet noise' than going straight to the source itself: Seoul.
Yes, every year, I make a trip to the skincare epicentre to find out exactly what South Korean skincare shoppers are really using.
And on my most recent trip in late April, there was one product flying off the shelves: the d'Alba Waterfull Vegan Tone-Up Sun Cream.