We all want our clothing to look as good as new, for as long as possible.
One of the simplest ways to do this is to launder them properly. Taking just a few considered steps when putting on a wash can help reduce fading, stretching, warping and fibre shed.
After years studying and working in fashion, I realised how badly laundry can impact the lifetime of our clothing but it's not information many people know.
Which is why I wrote my best-seller Garment Goddess to help people fix the common mistakes they're making every time they put on a wash.
So let's get into my five top pieces of advice...
Prep your load.
Washing machines clean our clothes by making them rub against each other at certain stages of the cycle. This agitation is stunning for stain removal, freshening up fibres and giving a thorough cleanse. But! It can also be the reason a lot of our clothing ends up losing shape, reducing in weight, or becoming damaged.
Step one in The Art of Laundry is making sure that all zips are closed, and buttons are open before garments go into the drum. This will ensure that the teeth on zips are not cutting in to any other garments as they agitate and that buttoned items are not getting damaged. If you have a garment with a zip AND a button like jeans, pop that button closed as the risk of warping is not the same as a shirt for example.