'This viral haircare brand just dropped a new product. Here's what I really think of it.'

Thanks to our brand partner, Color Wow

I recently got a haircut that made me question my grip on reality.

It wasn't a drastic change — just a fringe. But we all know a fringe usually doesn't say "I'm thriving".

Historically, I've been lucky with my hair. I could wake up, brush it and get on with my life. But now thanks to my moody little forehead curtain, I've entered a whole new era. One that involves heat tools, styling products and the realisation that hair can, in fact, be damaged.

So I've made a vow. I might have gotten a fringe, but I will not be taken out by a hot tool. I'm in my hair protection and maintenance era. And my saviour? Color Wow.

I was the social producer for You Beauty for two years, so I've seen many products come and go. But some stuck. And one of them? Color Wow's Dreamcoat. That miracle spray that gives glass-like shine and sells one bottle every four and a half seconds worldwide.

It's backed by celebrity stylist Chris Appleton, the guy behind Kim K's ponytail and basically every JLo hair moment — so we know it's the real deal.

The brand also makes Xtra Large for blowout volume and Root Cover Up for greys and regrowth. Basically, Color Wow know their stuff.

So when I found out that they dropped the Color Wow Youth Juice Collagen Scalp Treatment ($85), I was intrigued. And when I heard it was clinically proven to reduce hair shedding by 90 per cent in 28 days, I was already parting my hair and lining up a dropper.

So, let's talk about my experience using it for a week, because I have… thoughts.

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The hair I'm working with.

My hair is straight and fine, but there's a lot of it. I've never met a hairdresser who didn't comment on how much is on my head.

I wash it two to three times a week and usually let it air dry. Or I used to. Because as I've recently discovered, a fringe and air drying are not compatible. I learnt that the hard way.

I never used to think about my scalp. I was a mids-to-ends girlie. But lately, I've been feeling the effects of more styling and heat.

My roots were looking flat and my part was starting to feel... exposed. So, I've been applying the scalp treatment at night, directly to the roots using the nozzle and massaging it in. It sinks in quickly and doesn't leave any greasy or tacky feeling, which was honestly my biggest worry.

Image: Supplied.

I didn't want to have to wash my hair more just because I was trying to look after it. That felt counterintuitive. I've used other scalp products that made everything heavier and oilier. But with this one? My hair just feels clean, bouncy and hydrated the next morning.

The results.

I wasn't expecting overnight miracles, but I also wasn't expecting to see results this fast. A few days in, my roots had more lift. Not "just walked out of a salon" volume, but a noticeable freshness that lasted longer between washes. It genuinely surprised me.

By the end of the week, there was a clear drop in how much hair I was shedding. My hairbrush wasn't full of loose strands and there were fewer break-up clumps in the shower drain. My scalp also just felt better. Not oily. Not tight. Just… calm.

Image: Supplied.

What I love most is that it doesn't feel like just another "thing" to add into my routine. It's simple, effortless and I know it's working to create a healthy scalp environment for hair that's thicker, stronger and more resilient.

It's quick to apply. Zero mess. And it plays nicely with everything else I'm using. No build-up. No weird film. And it didn't weigh down my fringe.

The verdict.

Would I keep using it? Yes. Will I finish the bottle? Already planning to.

If your hair's been looking a bit lifeless, if your part is widening or if your scalp is just feeling ignored, this is a solid place to start. Especially if you're in your heat styling era like me.

It's one of those rare products that actually makes your hair feel better.

Plus, it makes you feel like someone who has their life together enough to use a scalp serum. And honestly? I'll take that wherever I can get it.

Shop the Color Wow Youth Juice Collagen Scalp Treatment at Sephora Australia.

Feature Image: Supplied.

At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it's color protection, frizz control, or thicker, fuller hair that you're after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.
Free from sulfates, parabens, and cruelty, Color Wow products contain no colour‑corrupting ingredients. Enjoy cult favourites like the award‑winning Dream Coat Supernatural Spray, endorsed by leading stylist Chris Appleton and beloved by A‑listers including Kim Kardashian, Jennifer Lopez, and Ariana Grande.