Do you remember when Collette Dinnigan’s exclusive girls wear collection for ALDI sent shoppers into a frenzy last year?
In some stores the entire collection was sold out in hours.
The range was so popular that mums of little girls were lining up well before doors opened, hoping to snatch up a few pieces for their little princesses.
Well… we’re in two minds about telling you this because we’re quite keen on keeping this information quiet for our own benefit. But, we like you, dear reader, so…
IT’S HAPPENING AGAIN!
But this time, it’s all about the boys.
Collette’s new boys wear collection is set to arrive in stores on Wednesday 19th October and already mums are getting excited (yep, over here!)
Collette sat down with Mamamia to tell us all about the range.
What can we expect from the collection? Who is it for?
I wanted it to be a versatile collection of pieces for babies through to 8-year-old boys and 14-year-old girls, perfect for summer living, from playing on the beach to spending time with family and friends. There’s a very nautical travel theme to the boys collection, with lots of illustrations of anchors, lighthouses, maps, compasses, whales and seagulls; for the girls, there is a romantic, gypsy feel with a mix of colours, floral prints and braiding. I wanted it to be quite festive and folk. It’s a carefree collection for everybody, colourful, fun and affordable.