Dear Retailers,
In 59 days time a momentous occasion will take place. A once a year celebration of love, family, food and gifts. I know this is taking place in 59 days time because I had to check it, you see. I had to confirm that it was actually that far away.
The thing is, I was very confused when I went to my local shopping centre and heard a familiar tune playing in the background. The sweet sound of Jingle Bells and when I looked what I saw left me puzzled – decorated windows, baubles, a Christmas wreath hanging from the ceiling and a tree – luckily fake – as high as the roof.
It really threw me I had to tell you, you see because it’s October. October. Not December, not even November. October. But not for retailers.