Last week, Chris Gayle said a stupid thing on the telly.
His employers were unhappy. The public was unhappy. Everyone remembered that some people say deeply sexist things and still think it is funny.
There were some allegations that Chris Gayle had done inappropriate things before. No one seemed terribly surprised. Gayle made light of his punishment on Instagram. Again, no one seemed terribly surprised.
And the story probably would have gone away.
But then yesterday, Chris Gayle wore a stupid t-shirt.
A really stupid t-shirt.