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Whenever I'm with other parents, the incredibly chaotic parenting moments and disaster stories that are shared between us make us laugh so hard we have tears in our eyes.
And sometimes... my jaw drops.
That's where Bonds Baby Cover can soften the blow. Now, it's not an actual insurance policy (just a very fun name!), but a new loyalty program here for new and expecting parents.
'Cos boy, don't we all need it, particularly in that first year of parenthood.
Bonds knows being a parent can be a testing task for any newbie, where any help to ease the whirlwind of nurturing new life in the first 12 months is welcomed with outstretched arms.
Bonds Baby Cover is free to sign up to, where parents can “make a claim” (submit their chaotic parenting stories involving their little ones) and receive member benefits and discounts on Bonds for 12 months (duration of your “policy”!). Did we mention there's a complimentary Bonds baby product involved when you make your next online purchase?
Bonds Baby Cover basically wants to reward new parents year-round for whatever unsuspecting surprises the little ones bring. Think natural disasters (explosions of your kids' bodily fluids that you never thought you'd be dealing with in your wildest dreams); vandalism (wilful damage caused by crayons, mushed food, makeup, finger-painting); and accidental damage (well, accidental-probably-on-purpose damage caused by your kids, like broken family heirlooms and keepsakes. This is exactly why we can't have nice things!).