There's a reason all the celebrities are telling you what cosmetic procedures they've had done.

This just in: plastic surgery transparency is suddenly in vogue… and Aussie celebs are jumping on the injectable-filled bandwagon.

Gone are the days of blaming a suspiciously lifted face on a "juice cleanse" or "drinking more water".

Now, rhinoplasty is podcast content. Anti-wrinkle injections are breakfast chat. And if your face hasn't been subtly (or, not-so-subtly) tweaked by a team of trained professionals? You're behind the times.

Some of our most recognisable women — both here and overseas — are admitting what many fans have long suspected: yes, they've had work done. They're naming names — and opening up about being, well… opened up.

Watch: Nadia Bartel, on having a career after having kids. Post continues after video.

This week, model, fashion designer and former WAG Nadia Bartel admitted she had a nose job in 2020 after years of feeling self-conscious.

"It was crooked, I was always conscious about it. I grew up not even wanting to wear my hair up, because I was really self-conscious," she told the Vain-ish Podcast.

"You do these things because… you think it's a bigger issue than it is, but it's just in your head."

Just days earlier, model and TV presenter Rebecca Judd referred to 2025 as the year we "stop gaslighting women" and "'fess up" about cosmetic procedures.

"I'm 42. I don't have a line on my face. I'm telling you it's not because I get eight hours sleep a night, all right?" she told Stellar's Something To Talk About podcast.

The truth? Bec has undergone biostimulatory injectable treatments (aka the salmon sperm facial), Botox ad radio frequency microneedling and LED therapies.

Image: Instagram/@becjudd.

Bec and Nadia aren't alone. Across the globe, it's hard to deny that celebrity surgery confessions are having a moment.

Khloé Kardashian recently listed off her facial procedures like she was reading out a brunch order: one nose job, collagen threads, laser hair removal, Botox, and some skin-tightening treatments for good measure.

In recent weeks, younger sister Kylie Jenner has shared the exact "formula" of her breast implants, I'm A Celebrity! winner Skye Wheatley divulged the eye-watering cost of her cosmetic work and 'All About That Bass' singer Meghan Trainor revealed she got breast implants after having kids, calling them "the best thing ever".

Listen: Why celebs are suddenly telling us about their cosmetic surgeries. Post continues below.

This new wave of celebrities embracing their scalpel-to-skin journeys — coming mostly from women who, for years, have denied, dodged and downplayed the work — is being branded as brave. Honest. Empowering, even.

But… why now?

According to US plastic surgeon, Dr Lara Devgan, the cultural narrative has shifted.

"We've moved from secrecy and stigma to empowerment and ownership," she recently told PEOPLE.

"Today's public figures are reclaiming their narratives, acknowledging that looking beautiful often involves intention, planning and professional help from expert surgeons.

She added that transparency can actually enhance a celebrity's credibility: "They recognise that being honest about what they have done can actually enhance credibility rather than detract from it. When someone with a global platform acknowledges their aesthetic work, it breaks down unrealistic beauty standards."

Which is great… in theory. There's no denying it's refreshing to see women stop pretending that their impossibly taut faces and gravity-defying breasts are the result of a great skincare regime and a "healthy lifestyle". And yes, transparency can help demystify cosmetic work and remove shame from the conversation.

But what's being sold by these celebrities isn't just honesty. It's a new kind of beauty standard. One that doesn't replace unrealistic expectations, but simply shifts the goalposts. The message isn't "you don't need to look perfect", it's "you too, can look like this… if you're willing to get the work done". And pay for it. And recover from it. And maintain it.

Listen: Keeping Up With Kris Jenner's Face: The Truth About 'Natural' Facelifts

Because as Dr. Catherine Boorer, one of Sydney's few female plastic surgeons, recently told Mamamia, plastic surgery is still… surgery. 

"I want people to realise that a facelift is a very invasive medical procedure," she told Mamamia's You Beauty podcast. 

"I think sometimes people see it as an extension of a beauty treatment, like a facial…social media tends to play into that a little bit, but it is a serious medical procedure, which is quite invasive and does carry risks."

And from what we're seeing in these new celebrity confessionals, it's no longer just a little lip filler at 22. It's preventative anti-wrinkle injections, ultrasonic skin-tightening, a subtle lift here, another "tweakment" there — often all before you hit your 30s. 

"As we make strides in health, wellness and even longevity, everyone wants to look as good as they feel," Dr Jacob G Unger shared with PEOPLE. 

"While there's no substitute for an active and healthy lifestyle, some things are inevitably affected by time and gravity, and surgical intervention becomes the only solution."

The taboo may be gone, but the pressure? It's higher than ever. 

Of course, it's meaningful when public figures acknowledge what it takes to look the way they do. It's a step towards transparency.

But let's not ignore that there is a hint of performative humility behind it all. The surgery shopping list has become the "I woke up like this" of 2025, only now there's post-op bruising and a dissolvable stitch (or two). 

So where does that leave the rest of us?

Plastic surgery isn't a dirty little secret anymore. It's a rite of passage. A normalised, monetised and meticulously branded lifestyle decision. And with every honest admission, the line between choice and expectation gets a little blurrier. 

The new beauty standard is "do what makes you feel good." As long as it also makes you look... like that.

Feature image: Instagram/@khloekardashian/@nadiabartel/@becjudd/@meghantrainor