Sara Donaldson’s charmed life is well documented on her Instagram feed – photos of her posing in beautiful locations with luxury goods, expensive clothes, sports cars and jets.
The 25-year-old is not a rock star or a famous actress, she is the new breed of advertiser.
Carving out a niche in the online world with her blog Harper and Harley, the Brisbane marketing graduate with an interest in fashion has caught the eye of big brands.
The blog has 70,000 monthly readers and her Instagram and Facebook accounts have over 700,000 followers between them.
She started the blog seven years ago as an outlet for her interest in fashion with no idea it could become a business.
But blogging and social media marketing are not only now a business, they are a big and rapidly growing sector.