Just shut it down before sh*t gets real.
Last night I loaded up on $671 worth of clothing from the comfort of my own bed.
Oh, it was glorious. A satiny little jumpsuit, a long wrap dress and some new shoes. Add to cart? Don’t mind if I do. Hang the expense!
Then I shut my laptop with a satisfying thud, placed it on my bedside table and settled in to read my book, pleasantly flooded with the endorphins acquisition brings and blissfully free of the guilt that usually accompanies large outlays of cash on non-essential items.
It’s called “cart abandonment”, and I’ve been doing it at online stores the world over for years: shopping up a storm, then going offline before shit gets real.
According to Baymard Institute, a UK web research company, 67.45 per cent of online shopping carts are abandoned.
There are myriad reasons for cart abandonment.
It could be that there’s unexpected shipping costs, or that the shopper found a better price elsewhere, or that the website navigation was too complicated.
None of those apply to me.
Sometimes, there’s an itch to consume that must be scratched. I enter the store, and like Julia Roberts in Pretty Woman, grab just exactly what I like from the racks and throw them in my basket. No one can tell me I can’t have it!
I do put thought into it. I make sure items come in my size, or that expensive skincare will work with my sensitive skin. I read reviews. I love a sale, too. This is no supermarket sweep, I’m discerning.