
If you’ve been scrolling through Pinterest lately, you might have seen an ad for a “keto” diet being supposedly spruiked by Carrie Bickmore.
There’s a photo of The Project host’s smiling face in a crop top and leggings alongside brightly worded: “Try it for free”.
Clicking the pin takes you to what looks a lot like a New Idea article filled with direct quotes from Carrie raving about this diet. It’s all very convincing and legitimate-looking.
But this ad – along with so many others like it – is entirely fake.

The company, Keto Coach, has stolen an image of the radio host taken from her 2017 Women's Health cover and used it without her consent to promote a product she's never used or promoted. The quotes inside the pretend article, attributed to a journalist who didn't write it, are all made up.