There's a very good reason this video has been viewed 131 million times.

If, like me, you spend your lazy weekend mornings in bed glued to your phone then you have probably seen this video.

If, unlike me, you spent your weekend traversing round some meadow being ‘at one’ with nature, or, you know, simply had better things to do than refresh your Instagram feed every 20 minutes, then you may have missed it.

American woman, Candace Payne, used Facebook’s newest feature, Facebook Live, last Thursday to tell her friends and family about a trip to Coles she had just completed. Sitting in the drivers seat of her car, Payne dons a Chewbacca mask, the character made famous from the Star Wars series.

"I'd like to say I bought this for my son," 37-year-old Payne begins. "However, when it's said and done, at the end of the day, this is mine."

"I'll let them play with it, I'm not a bad mum, I'm not a jerk, " Payne says before she pulls out the Chewbacca mask.

Payne puts on the mask, and begins to laugh. Her laughter is palpable.

Facebook user, Lisa McLeroy said, "I'm not sure what I love more...the super cool amazing mask or the level of your joy!"

In five days, the video have been viewed 131 million time, been 'liked' 2.3 million times and has garnered over 3 million shares.

Two days after she posted the video, Payne wrote on her Facebook page, "Today has been a whirlwind. I'm grateful for every kind word and comment even if I haven't replied."

"OVERWHELMED with gratitude. Let's keep belly laughing again and again. Never imagined finding my "simple joy" would land me more VIEWS on a little FB video than Mark Zuckerberg has followers. INSANE."

Payne then shared American retailer Kohl's post, Kohls had surprised her family with a bunch of Star Wars paraphernalia.

"Candace made the Internet's day, so we wanted to make hers. Chewbacca masks for the whole family (and a little extra too)!," Kohl's wrote.

Our verdict? You'll be seeing Payne on The Ellen Show any day now ...