I first saw him on Instagram. Sturdy, supportive, perhaps a little prematurely grey? No matter.
I’m taking about the Aldi Special Buy rocking chair, of course. You might remember when the $199 upholstered rocker first became available in July last year and sold out in minutes.
Bleary-eyed mothers went crazy for it, ready to race through the store in search of a comfortable way to soothe their hungry newborn/teething baby/sick child. It came on sale again on Wednesday, sold out within minutes and then the chairs appeared on Gumtree for $300, $400 and $500!
I hadn’t heard of the Special Buy rocking chair in July, being in the trenches of newborn fatigue, but now it was definitely on my radar.