In 2023, it can be awfully hard to decipher what's legit and what's total BS. Especially when it comes to celebrities and beauty.
Y'see, the problem with many celebrity beauty recommendations is that it can be quite hard to trust them. So many celebrities now have their own beauty brands which blurs that even further — meaning it becomes really hard to find genuine celebrity beauty faves.
As podcast host Kelly McCarren shared on a recent episode of You Beauty, "It's very clever of them to do so because it makes a lot more sense financially. Because if a celebrity has a strong social media presence, they have a s**t ton of influence. And they know that when they mention a product that they use, it sells out."
Watch: You know what else we've talked about on You Beauty? Diamond lips. Post continues below.
"Take, for example, someone like Hailey Bieber," said Kelly. "With skin so glowy, you can literally see your own damn reflection. So when she says she loves and uses a product — like that time she said she finished her third bottle of the Augustinus Bader The Rich Cream — the Internet goes crazy."