Because nobody wants to seem daggy.
I’m pretty picky when it comes to clothes for my kids.
I want quality, comfort, coolness and a price tag that fits their age.
Not easy to find. Particularly with daughters.
That’s why I did a happy dance when Boden Clothing launched in Australia late last year – it ticks all my boxes.
My sister introduced me to the chic British label while she was living in London and both my girls grew up in Baby Boden gifts from their Aunt.
Boden is where you’ll find the perfect pointelle t-shirt, retro tunic dresses, denim jackets, skinny jeans that are made of denim not elsastyne, boots without heels, pretty sneakers and the best – and I mean the best – anoraks, pea coats and blazers.
The childswear range has been expanded to dress boys and girls from 0-16. Delivery to Australia is $10 and takes 3-5 days.
To celebrate the new season collection, I collaborated with Boden on this shoot featuring my daughters Ella and Lulu and their cousin Lily.
Shop it like it’s hot.
You can find more from Paula Joye her on website TheJoye.com or follower her on Instagram.
What clothes are you buying for your kids (and yourself) this season?
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There are people who complain about kids clothes. Then there is THIS mum.
