It's officially Cyber Weekend, and it's your last chance to do your Black Friday sales shopping.
In other words, if you're going to do some beauty shopping, you'll want to do it now.
Forget newness; I'm all about using these sales to stock my routine for the entire year.
After nearly a decade working in beauty, this is my official Black Friday beauty shopping cheat sheet, complete with your sale shopping game plan, and the best Black Friday skincare, makeup, haircare and fragrance to shop on sale right now.
Watch: The NTW experts reveal the truth about sales shopping. Post continues below.
My Black Friday and Cyber Weekend beauty sale picks.
Below are a bunch of investment beauty products I have personally trialled or purchased, and would buy again while they're on sale for Black Friday!
Charlotte Tilbury Pillow Talk Lipstick, $40.50 (usually $54).
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Holme Beauty Base Primer, $49 (usually $70).
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GEM Electric Toothbrush, $44.99 (usually $74.99).
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Rare Beauty Soft Pinch Liquid Blush, $31.50 (selected shades, usually $45).
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K18 Leave-In Molecular Repair Mask, $87.96 (usually $109.95).
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Dr. LeWinn's Double Intensity Night Cream, $38.99 (usually $77.99).
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MERIT The Intro Set, $149.60 (usually $208).
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Therabody Theraface LED Mask, $644 (usually $899).
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Lancôme Renergie H.C.F. Triple Serum, $148.40 (usually $212).
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M.A.C Face and Body Radiant Sheer Foundation, $47.60 (usually $68).
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SkinCeuticals C E Ferulic Vitamin C Serum, $206.40 (usually $258).
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Kérastase Elixir Ultime Hair Oil, $94.40 (usually $118).
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ghd Glide Hair Straightener Hot Brush, $213.75 (usually $285).
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ghd Chronos Curve Max Wand, $240 (usually $320).
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SkinCeuticals Vitamin C & Niacinamide Routine Set, $356 (usually $445)
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Christophe Robin Purifying Scalp Scrub, $57.60 (usually $72)
Dyson Airstrait™ straightener and dryer, $495 (usually $749).
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Virtue Recovery Shampoo 500ml, $88 (usually $110).
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Omnilux Contour Face + SkinCeuticals C E Ferulic 30ml, $653.60 (usually $847)
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Alpha-H Melting Moment Cleansing Balm, $55.96 (usually $69.95)
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Mermade Blow Dry Brush, $65 (usually $109).
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Redken Acidic Bonding Concentrate Trio Bundle, $104.40 (usually $174)
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WHO IS ELIJAH HIS|HER 100ml, $125.30 (usually $179)
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Dermalogica Smart Response Serum, $196.80 (usually $246)
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Philips Lumea IPL 8000 Series Hair Removal Device, $700.95 (usually $999)
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Shark FlexStyle Air Styling & Drying System, $299.99 (usually $399.99)
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Beauty sale shopping game plan.
Step 1. Go into your bathroom and make a list of everything you use every (or every other) day in your skincare, makeup, haircare and bodycare routine. Think about the products you often repurchase (or would if it were in the budget) rather than 'sometimes' items or trending stuff.
Step 2. Group your products by where you can buy them (e.g. The Iconic, Adore Beauty, Sephora, Priceline etc.) to see if you'll need to shop from more than one place.
Step 3. Subscribe to those retailers' newsletters — most places will tease their sale, so you'll usually have around two to four days' notice to get your list ready.
Step 4. If you buy more than a few products from a single brand, sign up to their website's newsletter and their loyalty program.
It's usually free to join, and they might offer extra member perks such as early sale access, an additional discount, free express shipping, or epic GWPs like full-size products, branded merch, or partnership gifts from like-minded brands.
Step 5. When it's time to shop (depending on your disposable income or budget):
- Buy two or more of things you use often, like serums, moisturisers, shampoo and body wash
- Upgrade to 'professional' sizes – you'll effectively get a double discount, because these products already have a saving worked into the RRP!!
- Just make sure you aren't buying 'close-to-expiry' stock; anything listed as 'clearance' could fall into this category
- Buy the high-value items you've been pondering, like hair tools, fragrance, LED masks; and even skin treatments from reputable clinics
- Don't forget to log in to your account to rack up loyalty points for future perks, or redeem members-only benefits
- I tend to avoid buying affordable chemist-brand products because they will be on sale at other times
Finally, don't forget to breathe and stay calm. It's better to miss out on buying a product you use and love all the time while it's on sale than panic-purchase a bunch of random crap that'll collect dust.
Looking for more Black Friday shopping recommendations? Our lifestyle team has you covered:
• The best 'big ticket' Black Friday items for grown ups
• Black Friday holiday gifts, from our resident gift giver
• Black Friday fashion sales so good, they shocked our shopping editor
For more tried and tested beauty recommendations, listen to the You Beauty podcast or watch You Beauty on YouTube.
At Mamamia, we independently curate and write about products we rave about in our group chats and think you should know about too. If you purchase a product we have recommended, we may earn a small commission.
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