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The digital age is making communication — particularly with a baby — well… tricky. (and sometimes a little icky).
You would have seen your fair share of social media birth announcements disclosing information about recent babies' arrivals, including full names, even middle names and surnames, dates and times of birth, weight and height. Tagging the hospital where the baby was born is often included too.
These social birth announcements originate from a traditional birth announcement that previously our parents paid to place in the local newspaper… I had one of these… am I showing my age?!
Most modern parents (including myself) have followed this tradition on social media — it's become a rite of passage to an extent.
Watch Dr Golly explain how parenting changes the brain. Post continues below.
We place a beautiful picture of our newborn up on social media and text it to everyone we know with all the stats. And if you're a dad, or non-birthing new parent, it almost goes without saying you make a remarkable comment about what you've just witnessed your wife or partner do (the miracle of life and the power of women never ceases to amaze me — giving birth is superhuman, in my opinion!).