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This is a big call, but I reckon tubular mascara has been my favourite advancement in beauty in the past five years.
There have been a few options around for quite some time, though now that everyone is catching onto the superiority of a tubular formula compared to a traditional one, the category is booming.
Not sure exactly what tubular mascara is? We broke it down in detail in this recent You Beauty episode below.
Mamamia writer, Emily Vernem, is also on the tubular train.
So, she wrote about her five favourites on the website this week (you can read about them here). I wholeheartedly agree with her list, but wanted to add three more I think are fantastic.