The skincare market might feel like a saturated space for some, but there is one key brand that most beauty novices and devotees alike are familiar with. That would be The Ordinary, known for their science-backed formulas and savey price point.
Kim K has even been known to use The Ordinary, making her a *tad* bit more relatable.
As a self-professed skincare junkie, this is one brand that I've continued to consistently use, time and time again. I love it because you know exactly what you're going to get — you're not paying an arm and a leg for each product, and they deliver on what they pinky promise for your skin.