
This article was originally published on Adore Beauty.
Before the genius invention of hybrid skincare-makeup products, our complexions weren't living up to their highest glowy potential.
Of course, the right skin prep is important for setting the perfect canvas for makeup to glide on more smoothly, last longer and (sometimes) offer luminosity, but we — 'the people' — were looking for makeup products that offered something a little more skin-boosting while still giving us a natural-looking finish.
Well, the makeup gods (read: all the clever makeup brands) heard our calls, went back to their boardrooms and said: Why not both?
Now, skincare makeup has become a *huge* trend (one we predict is thankfully here to stay).
From skin tints to blushes, mascaras and lip products, this new wave of multi-functional makeup skincare hybrids includes popular skin-loving ingredients like vitamin C and hyaluronic acid to ensure your base is base-ing and your makeup is makeup-ing to the nth degree.
In other words, giving your complexion a nourished, hydrated natural-looking finish while your face reaps the benefits of skin-loving ingredients.
The perfect no makeup-makeup products!
Watch: Beauty expert Leigh Campbell talks about dewy concealers & SPF mists. Post continues below.