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When your job is literally to shop, excessive "browsing" can lead to over-spending. With every 100 tabs you have open, a small percentage will inevitably progress to the checkout (she's a fashion editor and a mathematician.)
But I can proudly say that as this year draws to a close, there are zero items in my wardrobe I regret purchasing.
This year my focus has been on buying well, and as sustainably as possible, rather than chasing micro-trends or spending on transient pieces I wouldn't get much repeat-wear out of.
Watch: Jessica Vander Leahy tries the Style Maths method. Post continues below.
It has a lot to do with being in my second year of parenting.
In year one, I'd spend sleepless nights nursing a baby while refreshing the 'new arrivals' tab on my favourite e-tailers and waking up to purchases I barely remembered making. Call it the sleep-deprivation shopping trap (IYKYK).
But now, with a busy toddler in tow, I simply don't have the time or money to shop like I used to — nor do I have the same thriving social life to dress for (unless you count playdates and first birthday parties). And it's made me more discerning.