
If I asked you whether you've ever heard of 'Polydeoxyribonucleotide', there's a good chance you'd look at me like I just sneezed in another language.
I can't even pronounce it properly myself.
In the beauty world, this ingredient goes by a much simpler name: PDRN.
Yep, I'm talking about the now-infamous "salmon sperm" skincare trend that's been taking over all your social feeds.
WATCH: Dr Naomi explains the science behind salmon sperm facials. Post continues below.
So, what actually is PDRN skincare?
Traditionally, PDRN is a skin-healing compound derived from salmon DNA (sounds gross but works great).
PDRN was originally used in clinical settings via injectable treatments designed to boost cell regeneration, repair damaged skin and improve elasticity.
As we all know, K-beauty is usually more than 10 steps ahead of the skincare game.
Hence, Korean PDRN serums, creams, masks, toners and sunscreens aren't new, but they might be new to you given they're only now gaining in popularity in Australia.