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If you've read any of my previous beauty reviews, you'll know I have a very strong obsession with K-beauty.
I made the switch to Korean skincare years ago after realising two things:
A) I simply couldn't justify the price tags of my favourite Western products anymore when Korean options were literally a fraction of the cost, and B) the formulas — often far more innovative — delivered even better results.
WATCH: Makeup artist Sarah Marie puts a Korean blush to the test. Post continues below.
After falling head over heels for Korean skincare, it was only natural I dipped my toes into Korean makeup, too. Fast forward a few years, and I'm officially hooked.
I've tested hundreds (if not thousands) of products, and so many of the formulas are spot-on dupes for high-end Western ones I used to love.
Think: an $8 concealer that performs just as well as a $77 one, or a $25 BB cream that completely replaced my old $82 favourite. Let's just say I've saved a lot of money… which I now happily spend on, well, more Korean beauty products.
 
































