
If you saw the amount of Korean beauty products I own, you'd know I have a problem.
But it's an obsession I just can't resist because buying and trying every K-beauty product on the market brings me So! Much! Joy!
What I love about Korean beauty is that there's a huge focus on skin health, which aims to soothe, protect and restore the skin's barrier.
Watch: Mamamia's Erin Docherty tries the 10-pump foundation hack. Post continues below.
The high-quality formulas are also often made with natural or gentle ingredients wherever possible (think: Centella Asiatica, rice extracts, heartleaf and ginseng, just to name a few). Couple this with affordable prices (well, compared to skincare industry standards) and girl maths tells me I'm practically making money.
Now, because of this little addiction of mine, I've gained a reputation amongst friends, family and lovely strangers as the go-to gal pal for all things K-beauty.
I'm always hit with the same questions: What products are actually good? What's worth the social media hype? What's just a passing fad?