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In case you missed it (you didn't), a pair of jeans broke the internet recently.
Superstar rapper Kendrick Lamar chose to wear low-rise flares by French brand Celine for his halftime performance at America's favourite televised sporting event, the Super Bowl.
Cue breathless online coverage about the "return of bellbottom jeans".
Kendrick Lamar wears Celine flares while performing at The Superbowl. Image: Getty.