'I shop for a living, and I actually can't believe these 12 styles are on sale right now.'

With the Black Friday sales already well underway (despite the main event officially kicking off this Friday), we're all being targeted with a frenzy of discounts and offers. Many in the form of shouty emails.

There's a lot to sift through, and it's overwhelming even knowing where to start.

But while most brands now participate in the massive sale event, there are some labels that we rarely see discounted. This is because their products are always in hot demand, regardless of price.

I've scanned all the deals to find the very best styles on sale — and I'm genuinely surprised to see these marked down.

If you want them, you'd better move quickly.

Watch: An expert drops the truth about sale shopping… Post continues below.

Ena Pelly Jessie Oversized College Tee, now $72.

If you're going to splurge on a spendy t-shirt, this is your moment: Ena Pelly's cult logo tees have a place in every fashion girl's wardrobe. And they rarely come in under $100.

Image: The Iconic.

Ena Pelly Pelly World Tour Tee, now $98.

Image: David Jones.

Lioness Bloom Long Sleeve Top, now $41.40.

I probably don't need to tell you how popular this striped top is; the viral style has sold out multiple times in all its colourways. Now you can grab it for a heavily discounted price — honestly, you may as well snag two!

Image: The Iconic.

Feather & Noise Noah Cropped Pant, now $71.96.

These bestselling cropped pants come in a huge range of colours. Choose your faves and nab a sweet 20 per cent off, with the discount applied at checkout.

Image: Feather & Noise.

Soleil Soleil Overswim Set, now $182

Soleil Soleil's chic overswim sets come in multiple prints, ready to take you directly from the beach to brunch. They usually retail for $260, so this is a decent offer for two gorgeous pieces you can wear multiple ways.

Image: Soleil Soleil.

Assembly Label Vintage Straight Jean, now $85.

Take it from me, these really are the perfect straight-leg jeans, with just the right rigidity in the denim. They come in a few cool washes, but I love the mid-blue rinse on these.

Image: Assembly Label

Faithful the Brand Hedy Maxi Dress, now $210.

Earlier this year, Australian brand Faithful's Hedy dress made the list of the top 10 most searched for products globally — and drop-waist dresses have been trending ever since. If you love the style, you can now nab it at a discount. Christmas party dress, anyone?

Image: David Jones.

Leelo Active Sculpt Flare Leggings, now $72.

Known as one of the best leggings on the market, Leelo Active's Sculpt Flare style are as comfortable and wearable as they look. The flared leg makes them ideal for days off from the gym, too.

Image: The Iconic.

Ralph Lauren Cotton Chino Ball Cap, now $69.30.

The ultimate dad cap (but it's unisex), this iconic style usually retails for $99. There are tonnes more colours on sale at the link above, too.

Image: The Iconic.

Adidas Samba OG, now $100.

The ponyhair edition of the ever-popular Adidas Samba is like a collector's item. And according to my sources, black-and-white sneakers are about to trend hard.

Image: Stylerunner.

Birkenstock Arizone Chunky, now $180.

It's not often we're blessed with Birkies on sale, and the Arizona is the style upgrade you want from your comfy sandals for summer.

Image: Stylerunner.

Alias Mae Parisa, now $160.96.

If you're looking for leather slides this season, there is no brand I recommend more highly than Alias Mae. I live in their shoes year-round… but I've always paid full price!

Image: The Iconic.

Looking for more Black Friday shopping recommendations? Our lifestyle team has you covered:

• Black Friday holiday gifts, from our resident gift giver

• Black Friday beauty recommendations, from our beauty editor

• The best 'big ticket' Black Friday items for grown ups

For more helpful style advice and shopping recommendations, subscribe to the weekly Nothing to Wear Substack, listen to the Nothing to Wear podcast or watch Nothing to Wear on YouTube.

At Mamamia, we independently curate and write about products we rave about in our group chats and think you should know about too. If you purchase a product we have recommended, we may earn a small commission.

Feature image: Supplied.