'We're calling it: These are the top 10 best beauty products we tried in 2025.'

When it comes to investing in a new beauty product, we always know we can trust two specific people: Leigh Campbell and Kelly McCarren.

That's because, as beauty experts, there's a 99.999 per cent chance they've already tried the product — and have a strong opinion about it.

Between them, they've tested hundreds of launches in 2025, from skincare cult favourites to the latest makeup innovations, and have developed an expert eye for what truly works.

WATCH: One of Australia's top makeup artists, Max May, shares his best beauty secrets. Post continues below.

So, as we come to the end of another year, it was only right to ask them one simple question: which products were your very best of 2025?

And guess what? On a recent episode of You Beauty, they delivered!

After months of experimenting, comparing and perfecting their routines, they've narrowed it down to their top 10 products of 2025. These are the formulas that didn't just perform well; they impressed with texture, scent and impeccable results.

From affordable, hydrating skincare to makeup that seriously impressed, these are the products Leigh and Kelly are reaching for again and again — and the ones we think are worth your investment.

The 10 best beauty products of 2025.

Olay Super Collagen Peptides Cream $35.

Image: Priceline.

What: A rich, nourishing face cream infused with collagen peptides to help improve elasticity and hydration.

Why Kelly rates it: "If you want just a great moisturiser that doesn't have actives in it, like nothing, that's going to be good for everyone."

The Ordinary PHA 5% Exfoliating Lip Serum, $14.60.

Image: Myer.

What: A lightweight lip serum with PHA to exfoliate dead skin and smooth texture.

Why Leigh rates it: "It's got like an oily, juicy texture that just makes everything feel so good."

Aeon Liquid Magic, $90.

Image: AEON Skin.

What: An ultra-hydrating facial serum that delivers a dewy, plump glow to the skin.

Why Kelly rates it: "My skin is just plump and juicy when I use it. It's 50mL for $90, and lasts for a long time. I reckon two to three months, depending on how much you use."

Bioderma Atoderm 2-in-1 Oil, $54.99.

Image: Chemist Warehouse.

What: A dual-action dry oil that gently exfoliates while deeply hydrating the skin.

Why Leigh rates it: "It is very gently exfoliating, but also hydrating, but when it's a dry oil, it dries down. So you still have that kind of sheen, and you feel moisturised, but you don't feel like a slippy, oily mess."

Holme Beauty Lip Lock, $42.

Image: Holme Beauty.

What: A high-shine lip product that provides glossy, luminous coverage for hours.

Why Kelly rates it: "It does not dry down into a matte. It stays so glossy and shiny… it doesn't wear off."

Merit Great Skin Double Cleanse, $51.

Image: Merit Beauty.

What: An effective two-step cleanser that effortlessly dissolves sunscreen, makeup, and impurities.

Why Leigh rates it: "The feeling of this feels so satisfying because you can feel it grip and take off all your sunscreen and your makeup."

Go-To Very Glowy Primer, $48.

Image: Mecca.

What: An illuminating primer that gives skin a radiant, soft-focus glow and preps it for makeup.

Why Kelly rates it: "It's not greasy, and it actually does help your makeup stay for so long, and it works. You can wear it by itself just for a nice glow, but it works so well under makeup. It's also got lots of skincare benefits in it. I'm just so impressed. I love the light pearly pink tones."

Givenchy Prisme Libre Glow Serum Foundation, $100.

Image: Myer.

What: A lightweight, serum-infused foundation that boosts radiance and smooths skin texture.

Why Leigh rates it: "I am obsessed. It is a very lightweight, glowy foundation….  I've even recommended it to older people, like more mature skins, because it's so forgiving and glowy."

Soma Body Wash, $18.

Image: Woolworths.

What: An affordable, nourishing body wash that just feels utterly indulgent.

Why Kelly rates it: "There was such a big gap in the market for affordable body wash that is in a really chic packaging that you are proud to have in your shower…"

"This looks like it belongs in a Pinterest shower, and it's $18. It's nourishing, it cleanses, it's beautiful. I just love it."

Maybelline Lifter Stix Multi-Use Face Sculpting Stick, $29.99 (shade 45).

Image: Priceline.

What: A creamy, blendable stick for sculpting, highlighting and adding a natural glow.

Why Leigh rates it: "It is the most blendable, wearable, glowy, but sets… It's just delightful."

You can listen to the full You Beauty podcast below or watch You Beauty on YouTube.

At Mamamia, we independently curate and write about products we rave about in our group chats and think you should know about too. If you purchase a product we have recommended, we may earn a small commission.

Feature image: Supplied.