'From fashion to homewares, I've rounded up all the best Afterpay Day deals to shop ASAP.'

If you want to support independent women's media, become a Mamamia subscriber. Get an all-access pass to everything we make, including exclusive podcasts, articles, videos and our exercise app, MOVE.

If you're looking to wish away the winter blues and nab some really great sales, it's time to seize the day, because Afterpay Day 2025 is *literally* right around the corner.

In fact, you've probably already received a few Afterpay Day text messages and emails.

Although lots of brands run their own Afterpay Day sales starting around this time, the official four-day sale kicks off this Thursday and runs all the way up till Sunday, August 17.

So, are you READY?

Watch: Gen Z shopping habits on Nothing To Wear. Post continues below.

ICYMI, Afterpay Day is a shopping event that takes place twice a year — once in March and again in August. 

With stacks of your fave retailers offering huge discounts across fashion, beauty, homewares, tech, and basically everything else your shopping-obsessed heart desires.

The sales are so stinkin' good that you're sometimes able to score up to 85 per cent off online and in-store if you're lucky.

That's basically free.

And you don't need to be signed up for the service to enjoy the discounts.

I've rounded up all the best deals from retailers below, plus an edit of all the items I am adding to my cart that are seriously good deals, to save you some scroll time.

The Best Afterpay Day 2025 deals to shop.

Adore Beauty – Up to 40% off top brands: SkinCeuticals, Benefit, Laneige, and more.

Oz Hair & Beauty – Up to 70% off site wide.

Aje - Up to 85% off selected styles.

ASOS - Up to 60% off + extra 20% off with code 'EXTRA20'

Dyson – Save up to $750 on selected tech and home appliances.

Linen House – Up to 60% off.

Ecosa – Up to 35% off mattresses, sofa beds, and more.

Myer – Up to 50% off home appliances, kitchenware, bedding, and more.

The Iconic - 30–40% off exclusive styles.

What my cart looks like right now.

Afterpay Day sale beauty deals I'm adding to cart…

MAC M·A·CXIMAL silky matte lipstick, $32, was $40.

Estée Lauder Double Wear Stay In Place Makeup Foundation, $63.20, was $79.

SkinCeuticals C E Ferulic Vitamin C Serum, $193.60, was $242.

Benefit Cosmetics Precisely, My Brow Pencil, $38.40, was $48.

L-R: Mac Macximal Silky Matte Lipstick, Estée Lauder Double Wear Stay In Place Makeup Foundation Adore Beauty, SkinCeuticals C E Ferulic Vitamin C Serum Adore Beauty, Benefit Cosmetics Precisely, My Brow Pencil The Iconic.

Afterpay Day sale fashion deals I'm adding to cart…

Rollas Sailor Jeans, $111.96, was $159.95.

Aere Oversized Linen Blazer, $90, was $150.

adidas Originals Adibreak track pants, $78, was $130.

Puma Palermo Vintage, $72, was $150.

L-R: Rolla's Sailor Jeans The Iconic, Puma Palermo Vintage - The Iconic, Aere Oversized Linen Blazer The Iconic, Adidas Originals Adibreak track pants in red and orange ASOS.

Afterpay Day sale home deals I'm adding to cart…

Linen House Dana Cinnamon Quilt Cover Set, from $173.99, was from $289.99.

Dyson Cyclone V10™ Absolute vacuum, $649, was $1299.

GreenPan Shades 3pc Frypan Set, $119.99, was $249.99.

Morgan & Finch Marguerite Sherpa Throw, $39.95, was $59.95.

L-R: Linen House Dana Cinnamon Quilt Cover Set, Dyson Cyclone V10™ Absolute vacuum, GreenPan Shades 3pc Frypan Set Myer, Bed Bath N' Table Marguerite Sherpa Throw

Oh, and before I forget, I need something for smoothies on the go…

Yum! Image: Ninja Kitchen

Ninja Blast Max Cordless Portable Blender, was $129.99, now $99.99.

All the Afterpay Day brands on sale.

BEAUTY:

Kiehl's – Spend $200 plus and get a 7-piece gift; offers on bestsellers like Ultra Facial Cream and Retinol Serum.

MAC - 20% off and gift with purchase.

Lancôme – Exclusive online deals across luxury skincare, makeup, and fragrance.

Bobbi Brown – Discounts on moisturising primer, foundation, and eye shadows; sign up for special offers.

Sephora – Up to 20% off selected products.

Bondi Sands – 20% off site wide.

Priceline – Various discounts across beauty.

Shaver Shop – Up to 65% off grooming and personal care.

iHerb - 20% off.

FASHION:

Cotton On - Up to 50% off storewide.

City Chic - 30% off almost everything.

Seed Heritage - 20% off women's knitwear.

Forever New – Up to 60% off selected products.

Jo Mercer - 30% off.

Big W - up to 40% off.

General Pants – 30% off everything including sale.

Rebel Sport – Curated deals from major brands like Nike, Under Armour, PUMA & adidas; up to 50% off select items.

Wittner – Offers vary; check site for up to 50% off styles.

P.E Nation – 30% off select styles.

Arms Of Eve – Various discounts on selected products.

BONDI BORN – Up to 50% off past collections.

Ugg Express – 15% off sitewide, code AFTERPAYDAY2025.

Saint Valentine Jewellery – 25% off the timeless jewellery collection.

Clémence Organics – Up to 50% off storewide.

EMU Australia – 25% off everything (apart from Platinum collection).

Alana Maria Jewellery – 15% off storewide plus a further 15% off already discounted items.

CROCS - 30% off almost everything.

Selfie Leslie – Further 40% off sale items.

MESHKI – Up to 50% off sitewide.

Vans – 30% off selected styles.

Platypus Shoes - up to 30% off.

Sunglass Hut - up to 50% off.

Reebok - 30% off all full price (exclusions apply).

Superdry - 30% off Jackets (full price only).

HOME:

KitchenAid – Stand mixers up to $300 off at major retailers like David Jones.

Sheridan – Up to 40% off bedding.

Emma Sleep – Up to 30% off mattresses and storage beds.

Bed Bath N' Table – 20–60% off storewide.

Koala – Up to 25% off mattresses, furniture, and bedding.

Ecosa – Up to 35% off mattresses, sofa beds, and more.

Fantastic Furniture – Spend $500, save $60; $1,000 save $150; $2,000 save $400.

Hommey – Spend $150, save 20%; $250 save 25%; $400 save 30%.

Adairs – Up to 50% off clearance.

House – Save up to 75% off RRP plus extra 20% off sitewide.

I Love Linen – 25% off sheet sets and quilt covers; 10% off dining, wear, living.

Le Creuset – 20% off storewide and online.

Linen House – Up to 60% off.

Pillow Talk – Club Comfort members: 30% off full price.

Sheet Society – 20% off selected styles.

Temple & Webster – Up to 40% off warehouse sale.

Freedom – Sofas 10–40% off.

RJ Living – Up to 30% off all rooms of the home.

You can find more information about Afterpay Day at the official page.Note: Discounts may vary and terms and conditions apply.

At Mamamia, we independently curate and write about products we rave about in our group chats and think you should know about too. If you purchase a product we have recommended, we may earn a small commission.

Feature Image: Instagram Supplied /Dyson/ASOS/Adore Beauty