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Skincare is an ever-evolving space. Every month, week, day or even hour(!), there seems to be a new formula, ingredient or brand receiving all the hype on socials.
But amongst all these changes, there's one ingredient that has continued to maintain its gold standard. Retinol.
Yes, while some only know it as the ingredient that comes with the dreaded "skin purging," most who have pushed through this phase emerge with some of the best skin of their lives.
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What is retinol?
Ok, just as a recap: Retinol, a derivative of vitamin A, is widely regarded as the gold standard in skincare, and for good reason. It tackles a range of concerns, including fine lines, uneven texture, dullness, acne and loss of firmness.
It essentially works by accelerating your skin's natural cell turnover, encouraging old, damaged cells to shed and fresh, healthy ones to take their place. The result is clearer pores, smoother skin and a brighter, more youthful complexion.
































