Remember that time I went to Paris? And couldn't tell you why I was there? And had to keep a secret for six months?
This was why.
It was a BIG, SECRET launch for Benefit Cosmetics' new skincare range. And I was the first in Australia to try it.
Watch: Here are 5 easy ways to lift your hair game. Post continues below.
Please give a warm welcome to Benefit’s POREfessional skincare range.
Now, Benefit is obviously a big player in the pore space already. The brand released the popular POREfessional Primer, which expanded into all different types of primers (and setting sprays) for various skin types.
But they saw a gap in the beauty market for skincare focusing on pore care.
Benefit has essentially created targeted solutions for different concerns, breaking them up into three categories: skin texture, pore minimising, and unclogging.
It's not about getting rid of your pores or 'shrinking' them (good luck with that), it's all about caring for them. No apricot scrub. No skin-stripping nose stickers.